Award Winning Potatoes for Tesco

I’ve really enjoyed working on a project with Puffin Produce to shoot images for their potato recipe cards for supermarkets. The first set, for Tesco, were designed by Elevator Design and featured food styling by the Howell Food Consultancy.

The client specifically asked for me because I’d photographed their award-winning red Rudolph potatoes for True Taste last year.  Sometimes there’s nothing better than photographing a food staple quite simply to show off its often overlooked beauty and, especially at this time of year, fantastic comfort food factor.